Introducing the Jacob & Co. X Bugatti Chiron Tourbillon



A collision of supercar and super timepiece.

The Bugatti Chiron is Bugatti's latest masterpiece of automotive engineering, a car that evokes either intense passion or utter disdain from enthusiasts. I was fortunate enough to experience it when the Veyron was first launched, and while I'm certain I'm far removed from its target audience, I still found it incredibly enjoyable (to be precise, its slightly over two-ton weight), and I'm glad it exists.

I share the same sentiment regarding Jacob & Co.'s watchmaking craftsmanship. The company adheres to a watchmaking approach that many have attempted, but few have succeeded with: ultra-luxurious, unconventional timepieces where chronograph functions are merely secondary. These watches were, and still are, mechanical fantasies on the wrist, perhaps more akin to mechanical entertainment devices like automatons than traditional watches.

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Bugatti's latest collaboration with Jacob & Co. has resulted in one of the most dazzling and aesthetically pleasing timepieces I've seen in a long time: the Bugatti Chiron Tourbillon. The Chiron is the epitome of ultimate luxury—at its heart is a massive 8-liter W16 engine located in the center of the car, capable of—Gertrude, prepare yourself—1479 horsepower, easily propelling the vehicle to its electronically limited speed of 261 mph (approximately 420 km/h). (James Stacey of HODINKEE, who has driven a Veyron, told me that the Veyron "can easily reach 200 km/h on any ramp, no exaggeration.")

The Bugatti Chiron Tourbillon is, of course, also an embodiment of ultimate luxury. Just as Einstein's special theory of relativity stemmed from a simple yet profound question: "What would the world be like if you rode on a beam of light?" the Bugatti Chiron Tourbillon watch was born from a similarly simple yet profound question: "What would you get if you made a miniature mechanical model of the Bugatti Chiron's W16 engine, put it in a watch, and oh yes, let's add a tourbillon, and don't forget the turbocharger?" The answer is the Bugatti Chiron Tourbillon watch.

As the saying goes, "it lives up to its name." This is indeed a tourbillon watch, astonishingly large and imposing—54 mm x 44 mm. However, compared to the watch itself, its basic size seems insignificant. Inside the case is the manually wound JCAM37 movement, equipped with a tourbillon regulator and a genuine, fully functional W16 engine, occupying at least half the volume of the case. Pressing the button on the side of the case turns the crankshaft, moves the pistons, and activates the miniature turbocharger.

There's a famous line in the movie *Jurassic Park*, where chaos mathematician Ian Malcolm berates the dinosaur makers, shouting, "Your scientists only care about whether it's possible, not whether it should be done!" Of course, the truth is, the moment you see a Tyrannosaurus Rex, you'll be on the dinosaur makers' side—forget about ethics committees, building dinosaurs is cool. I feel similarly about this watch. Its existence is utterly irrational; undoubtedly, spending $250,000 on it is as unforgivable as spending $4 million (or even more, who cares?) on a Chiron.

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However, it also seems like a middle finger to the prevailing lack of imagination and timid incrementalism in the Swiss high-end watchmaking industry. Okay, yes, it's a $280,000 car-themed watch; so what? Overpriced car-themed watches abound, and we all know what most of them look like. Add some carbon fiber here, some rubber there, and a perforated strap with colorful stitching—voilà, a car-themed watch is complete. The sheer dedication to creating a miniature, functional engine—incidentally, with a solid synthetic sapphire cylinder block—undoubtedly sets a new benchmark for car-themed watches. I'll never own a Chiron or this watch, but I must applaud the imagination and sheer audacity it displays.

폰테크란 무엇인가? 폰테크는 휴대폰을 통해 현금을 마련하는 독특한 재테크 방법입니다. 좀 더 자세히 말해, 새로운 휴대폰을 개통한 뒤 그 휴대폰을 사용하지 않고 폰테크

원주출장마사지는 '원주출장안마' 또는 '원주홈타이' 등으로도 불리며, 고객이 계신 곳으로 전문 테라피스트가 직접 찾아가 마사지를 제공하는 서비스입니다. 저희는 원주