5 Proven Strategies That Will Help You Gain Followers On Instagram



Gaining followers on Instagram is a great window to increase your brand recognition and potentially generate more sales. In fact, in the midst of the digital transformation, 83.5% of the Chilean population is an active user of social networks and the number continues to increase, according to the Digital 2021 report buy 50 instagram likes.



Among the mobile applications most used by Chileans, Instagram is the third after WhatsApp and Facebook. Therefore, in an increasingly digitalized society, it is crucial that one of the action fronts for your digital marketing strategy is on this social network, right?



With this in mind, in this article you will learn why it is essential to expand your user base and, in addition, we will give you 5 strategies to increase followers on Instagram. So, let's get started!



Why Is It Important To Gain Followers On Instagram?

If you want to build and strengthen authority and also increase your brand's digital presence to communicate your value proposition , there are two great approaches that will help you achieve this:



Organic. It refers to the application of SEO strategies that allow you to naturally attract an audience that is looking for products or services like the ones you offer.

Pay. It has to do with the creation of advertisements, such as advertising on Facebook or Instagram (Meta), that can appear spontaneously while a user browses these social networks.



Using organic positioning strategies, as well as advertising campaigns, is key to maintaining the relevance of your profile on social networks and beating the “side effects” of constant updates in the Instagram algorithm.



That's when a boost in advertising can make a difference. However, relying exclusively on the guideline can exhaust your company's financial muscle. Therefore, you need to gain followers on Instagram to increase the organic reach of your posts!



So, the more people follow your Instagram profile, the easier it will be to build a community around your brand and generate more sales opportunities. Consequently, knowing how to gain followers on Instagram becomes important.



5 Strategies To Increase Followers On Instagram

Although there are "tricks" to quickly gain followers on Instagram, such as buying lists or using bots, we do not recommend following them. And, even if the numbers go up, your publications will not reach valuable users who are interested in what you offer, therefore, you will not be able to interact with them.



So, forget about shortcuts to gain followers on Instagram! Next, we will explain some of the basic strategies that you can implement to know how to have more followers .



1. Optimize your profile with keywords

Just like the SEO techniques that you can implement on your website to achieve the first results in the SERP , on Instagram you can also optimize your profile. Let's see.



Username

It's your Instagram handle. It is advisable for a company to use the brand name, so users can find you easily.



Look at the case of Fracción Chile, a digital pharmacy. His username is his brand: “ @fraccionchile ”.



Name

The name is the second section that you can optimize to gain followers on Instagram. We suggest using your brand name or a variation that people are likely to use when searching for your brand. Of course, it must be up to 30 characters.



In our example, the name this company chose for its profile is “Farmacia Fracción”.



Bio

Other tips to gain followers on Instagram are optimizing your bio. In 150 characters you have to describe:



What your account is about.

What type of content the user will find in your profile.

Key or contact information.



Additionally, you can include one or two keywords and the URL of your website - it can lead to your blog, a product sheet of your e-commerce or any other link of interest.



2. Use relevant hashtags

The second strategy to gain followers on Instagram is to use hashtags in your posts or in your bio, since, through these, the Instagram algorithm can interpret and order the content. In this way, it is able to show certain publications to users based on their interactions.



Hashtags in posts. In this publication , the company @chilehuerta promotes its Kilner bottles. To reach users who don't know them, at the end of the legend they included the hashtags #kilner and #kilnerchile. In this way, users who are browsing the #kilner hashtag section can discover Chile Huerta and, if they like the content, follow them.

Hashtags in bio. See how @noblecorral used the hashtag #CarneChilena in their bio. Users who do not yet know them, and are interested in this product, could reach them through this hashtag.



How do you know which hashtags to use? Think about the keywords your user could use to find content or products like yours. Put this word in the Instagram search engine, go to the “Hashtags” section and make a list of possible options.



Although the app allows you to include up to 30 hashtags, you don't have to use them all! You can test the effectiveness of each hashtag to attract and gain more followers on Instagram.



3. Take care of your grid design

Instagram is a visual social network, since its content is based on images. Therefore, designing visually attractive pieces is one way to know how to get followers on Instagram.



The design of your grid has to be consistent with your brand identity: colors, style of images, fonts, etc. Additionally, your posts should touch on topics that are relevant to your audience, excite them, and inspire them to take action, for example, liking, sharing, commenting, or clicking on a link.



4. Create creative content for your Stories

Of course, nourishing your feed with relevant content is important to show that your profile is active, but did you know that 58% of people say they have become more interested in a brand or product after seeing it in Stories?



With this in mind, the hacks to gain followers on Instagram through Stories are: consistency, creativity, memorable branding and a deep knowledge of your buyer persona.



Nurturing your users through Stories can help you generate great impact and recall, to the point that new users become followers with interest in your product.



5. Share your Instagram profile on other channels

As we mentioned at the beginning, a comprehensive digital marketing strategy is not in one place; Instagram is just one of the action fronts and, therefore, the recommendation is that all your distribution channels are aligned and feed each other.



If you want to know how to get more followers on Instagram, you can link your Instagram account on your website, your email signature, your newsletters or newsletters, even on your other social media profiles.



These recommendations on gaining followers on Instagram are the start to building your digital presence. And a complete digital strategy begins by defining objectives, KPIs , techniques and actions in the short, medium and long term.